Memos & quotes
Attach memos to practically everything — the project, documents, text, parts of images, queries, analyses, survey questions, survey respondents, and map nodes. Save quotes as text or even images so you never lose a thought.
Magnolia is free and open-source QDA (qualitative data analysis) software. Powerful coding, graphical queries, relationship maps, and a rich analysis suite — all running locally on your machine.
Doing qualitative research shouldn't cost a small fortune. And you shouldn't need a subscription to keep accessing your data.
Magnolia lets you regain power over your research. After all, it's your project.
Magnolia's intuitive, graphical query builder lets you interrogate your data by dragging code nodes and logical operators onto a canvas.
Magnolia's powerful analytical tools let you explore your data and do the research you always wanted.
Drag codes, documents, and quotes onto an interactive canvas to map the relationships in your data. Everything stays live: double-click any node and you're taken straight to it.
Magnolia's in-built transcription module allows you to easily transcribe audio and video files. And with synced video coding, your video and transcript have just one set of codes.
Magnolia's support for survey data lets you code open responses, and understand how quantitative questions were answered.
Attach memos to practically everything — the project, documents, text, parts of images, queries, analyses, survey questions, survey respondents, and map nodes. Save quotes as text or even images so you never lose a thought.
Transcribe right inside Magnolia, with foot-pedal support and timestamp-synced codes — no separate software needed.
Magnolia reads and writes the open QDPX standard by default, so your projects open cleanly in Atlas.ti, MAXQDA, and others — no lock-in.
No AI analysis or transcription — you are the researcher. No cloud: save locally or to a network drive. And nothing locked behind a fee.
.txt · .md · .markdown · .pdf · .docx · .rtf · .odt
.jpg · .jpeg · .png · .gif · .webp · .tif · .tiff · .heic · .heif
.wav · .mp3 · .ogg · .flac · .m4a · .aac
.mp4 · .mov · .avi
.csv · .xlsx
.docx, .rtf, and .odt files are converted to PDF on import.
No account, no cloud sync, no telemetry. Your project lives as a file on your own disk or network drive — exactly where you put it.
Magnolia is released under the EUPL. Everyone is free to use it, reproduce it, change it, and share their changes. If Magnolia or a derivative is distributed, it must stay under the EUPL with its source freely available — keeping it free for everyone and disincentivising companies from profiting off it.